Course Overview
Our SEO Fundamentals course provides a comprehensive introduction to search engine optimisation. Whether you're a business owner looking to improve your online presence, a marketer expanding your skillset, or someone completely new to digital marketing, this course will give you the knowledge and practical skills needed to succeed.
Through eight structured weeks, you'll learn how search engines work, how to conduct effective keyword research, optimise your website's content and technical elements, and measure your success. Each module combines video lessons with hands-on projects, ensuring you can immediately apply what you learn.
What You'll Learn
- How search engines crawl, index, and rank websites
- Comprehensive keyword research techniques and tools
- On-page optimisation including titles, meta descriptions, and header tags
- Content creation strategies that attract organic traffic
- Technical SEO basics including site speed and mobile optimisation
- Link building fundamentals and ethical practices
- Local SEO for businesses serving specific geographic areas
- Analytics and performance measurement with Google Search Console
Course Curriculum
Module 1: Introduction to SEO
Module 2: Keyword Research Mastery
Module 3: On-Page Optimisation
Module 4: Content Strategy for SEO
Module 5: Technical SEO Fundamentals
Module 6: Link Building Basics
Module 7: Local SEO
Module 8: Measuring and Improving Performance
Course Requirements
No prior SEO experience is necessary. You'll need access to a computer with internet connection and a website or willingness to create one (we'll guide you through free options). Basic computer literacy and enthusiasm to learn are all that's required.
- 45 video lessons
- 8 weeks duration
- Lifetime access
- Mobile friendly
- Certificate of completion
- Downloadable resources
- Community access